Post-Click Marketing Portfolio
Browse through some of our recent conversion paths below. These are examples of ion’s full-service post-click marketing where we provide turnkey, strategy-through-campaign-management solutions powered by our LiveBall platform. Based on a high-level strategic plan, we write, design, test, analyze and iterate high-performance landing pages 2.0. Typical conversion-rate lift for our clients that convert via lead-generation is 100%, while our transactional clients average around 50% lift.
These are examples
ion develops thousands of landing experiences for these clients and many, many others. For each experience you see below, there are likely tens or hundreds more created for these clients. Everything is tested and optimized in real time to drive the highest possible online marketing ROI. And, keep in mind, many of our clients are kept 100% confidential. ion’s post-click marketing is a clear competitive advantage for them and they’re not looking to share their secrets.
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American Greetings
Have a look at this search marketing conversion path that segments and then hands off to the client's website for an e-commerce transaction. -
Citrix Systems
Find a needle in a search marketing haystack with conversion paths. That was the mission. The result: 556% increase in conversions. -
MarketingProfs
This conversion path segments on role to get the most specific content possible in front of searching prospects. It converts inside ion's LiveBall platform as a subscription, as well as on the client's website as a transaction. -
New England Journal of Medicine
By segmenting by occupation on the landing page, conversion path content can be specifically targeted and optimized. This B2P experience hands off to the client's site for a transactional conversion. -
Overland Storage
Immediate product, role or situaltional segmentation makes for highly effective B2B lead-gen conversion paths. Overland Storage cuts cost per search conversion by 60%. Multiple landing experiences are featured in this portfolio. -
P&G - SK-II
Elegant, beautiful pages enhance the SK-II brand and drive conversions to brick-and-mortar cosmetics counters. -
Wyndham - Howard Johnson
Early segmentation makes Howard Johnson's search marketing more relevant and more effective than its competitors. Have a look at this sample path that led to a transactional conversion. -
x-rite/Pantone
There are a couple of examples here. One of a path used on trade show floors to convert walking traffic to e-leads. And another price promotional conversion path for intrasite upsell on Wacom.com.